CHASE GRUENING
FOUNDER, HEAD COACH OF GRUENING ENTERPRISES LLC
Chase Gruening didn’t grow up in the insurance world—but he was always a coach. After years on the sidelines as a high school and college football coach, Chase made the leap into insurance in 2016 with zero industry experience, a coaching background, and a fire to figure it out.
What started as a solo agent operation turned into Gruening Health & Wealth, a multi-seven-figure agency built on process, people, and performance. But as the agency grew, so did the gap Chase saw across the industry—agents were hungry to win, but no one was handing them a real playbook.
So, he built one.
Gruening Enterprises was created to turn producers into pros, and agency owners into leaders. Chase is the architect behind Rookie Season, Two-Point Plays, The Coach’s Office, and more—programs built from the same plays that took him from broke coach to business owner with a national footprint.
At the heart of everything Chase does is a core belief: agents don’t fail from lack of effort—they fail from lack of structure, training, and leadership. Chase is here to change that.
Now, as the Head Coach, Chase leads a powerhouse team of operators and specialists, all focused on helping agents and agency owners optimize their business, amplify their brand, and scale without burnout.
Chase lives just outside Nashville with his wife, Emily, their two daughters, Remi and Hunter, and their dog Rip. He still calls plays—just not from the sidelines anymore.
“I’ve walked the path. Now I build the map.”
MATT MONACELLI
COACH - LEAD GENERATION & DIGITAL SYSTEMS
DIRECTOR OF DIGITAL INTEGRATIONS & MARKETING
As the Director of Digital Integrations & Marketing, he’s the architect behind the systems that turn clicks into conversations—and conversations into clients.
Matt leads The Perfect Play coaching experience, helping agents and agency owners build scalable, ad-driven lead generation systems that don’t fall apart behind the scenes. From Facebook ad strategy and landing pages to CRM workflows and automated follow-up, Matt shows you how to connect the dots and run plays that actually work.
With a background in football coaching and Medicare sales, Matt’s playbook is rooted in clarity, precision, and repeatability. No fluff. No confusion. Just proven strategies built from the ground up inside a multi-seven-figure Medicare agency.
He’s passionate about helping agents get out of the weeds, stop duct-taping their tech, and finally build marketing systems that work as hard as they do.
Based in Charleston, SC, Matt lives with his fiancée Mikayla and their labradoodle, Nala. He brings the same grit and discipline that he once brought to the football field—and he’s here to help you win, one system at a time.
“Great systems don’t slow you down—they set you free.”
Building A Legacy That Endures
GHW Partners is focused on providing an intentional, elevated experience for the entrepreneurs and producers dedicated to long-term impact.
We were founded on a singular belief: true partnership means creating a space where top leaders receive the strategic support, guidance, and challenge required for meaningful, sustained growth.
© 2025 Gruening Enterprises LLC